Website sessions
Sessions to the practice website in one complete period.
Find your five numbers.
Turn five scattered reports into one defensible new-patient funnel. Use one location, one path and one complete period. If a number cannot be pulled, leave it unknown—never turn missing data into zero.
45 min first pullAggregate counts onlyNo PHI ever
The measurement contract
Same people. Same period. Same path.
Choose consultation-first or direct-book first appointment before you pull anything. Do not mix the two midway through the funnel.
Primary sourceGA4; hosting analytics only as a labeled fallback
Qualified new-patient inquiries
Unique prospective new patients making a real service inquiry, after spam and duplicates.
Booked first steps
Unique qualified inquiries that booked your defined consultation or first appointment.
Completed first steps
Booked first steps that arrived and completed that same defined step.
New-patient purchasers
Members of that completed cohort with a collected first purchase inside one fixed window.
What they calculateDo not calculate a rate with zero or unknown in its denominator. These rates identify a handoff to inspect; they do not prove why a person made a decision.
Four handoffs. One end-to-end yield.
Session → inquiry#2 ÷ #1
Inquiry → booked#3 ÷ #2
Booked → completed#4 ÷ #3
Completed → purchase#5 ÷ #4
Session → purchase#5 ÷ #1
Lock the rules
Name the location, acquisition path, period, attribution window, owner and source for each count.
Pull and reconcile
Remove spam and duplicates. Make sure #3 never exceeds #2, #4 never exceeds #3, and #5 never exceeds #4 without a documented definition issue.
Install one fix
Choose the weakest reliable handoff, one change, one owner and a date to remeasure in 30 days.
Pull it once. Review it every Monday.
The free 30-Day One-Fix Sprint turns this baseline into one constraint, one owned system change and one comparable rerun.
Message “ONE FIX” on Instagram →